Jun 30, 2025
Like we mentioned in our Best White Label Local SEO Service article, both SEOreseller and Smarktek are two of the top options when outsourcing, but what are the differences?
Both providers help agencies outsource SEO, but they tackle it differently. Smarktek is a Local‑SEO‑only specialist that pairs fulfillment with sales enablement and strategist‑led Slack support. SEOReseller is a broad‑catalog reseller offering Local, National, and eCom SEO plus PPC—great for volume orders, yet lighter on hands‑on local strategy and client‑ready sales collateral.
Smarktek Overview
Local‑Only DNA
Google Business Profile rebuilds, geo‑tagged images, four custom posts per month.
Manual citation cleanup + structured NAP monitoring.
Review & Reputation Engine
QR review funnels, email/SMS drip sequences.
Sentiment alerts aggregated into Looker dashboards.
Sales Enablement Toolkit
White‑label pitch deck, audit template, ROI calculator, objection scripts.
Case studies: +80 % calls (law), +200 % leads (trades).
Transparent Reporting
Looker Studio dashboard with call tracking, revenue goals, and ranking trends.
Weekly Loom summaries + dedicated Slack channel.
Cons of Smarktek
Best for agencies managing ≤100 local locations—enterprise franchisors may outgrow.
Focuses on English‑speaking markets; limited multilanguage content outside EN/ES.
SEOReseller Overview
Broad Service Catalog
White‑label Local, National, e‑commerce SEO, PPC, Social Ads.
Dashboard for ordering citations, blogger outreach, guest posts.
Tiered Local SEO Packages
Local Plus($899), Local Premium ($1299), Local Prime ($1499).
Includes keyword optimization, page optimization, content & outreach.
Turnkey Reporting Portal
Branded rank‑tracking PDFs, backlink metrics, and traffic estimates.
API access for automated client sharing.
Cons of SEOReseller
Local SEO isn’t core—strategy diluted by PPC/social add‑ons.
No review funnels or sales decks; agencies must create collateral themselves.
Ticket‑based support; Trustpilot shows 2 ⭐ average on seoreseller.com (1 review)
Glassdoor notes high staff turnover, potentially affecting account stability.
SEOReseller or Smarktek: Which Should You Choose?
Question to Ask | If “Yes” → Choose | Why |
|---|---|---|
Do your clients rely on map‑pack visibility and calls? | Smarktek | Local‑only SOPs & review funnels. |
Do you need sales decks and audit templates? | Smarktek | Built‑in sales enablement. |
Are you reselling general SEO at scale (national, e‑com)? | SEOReseller | Broad catalog & bulk order dashboard. |
Do you want Slack strategist support? | Smarktek | Direct channel + weekly Looms. |
Is price‑per‑unit more important than deep strategy? | SEOReseller | Cheaper à‑la‑carte links/citations. |
We have an article with more SEO reseller alternatives for you to check.
Bottom Line
Choose Smarktek if your agency’s growth hinges on Local SEO results, retention, and sales lift.
Choose SEOReseller if you need a large menu of SEO deliverables and can manage strategy and sales assets in‑house.
Book a Discovery Call with Smarktek and unlock higher‑margin Local SEO without hiring.
Grow your Business with Smarktek
Introduce a new, high-demand service that attracts and retains more clients.
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