Redwood Criminal Defense Lawyer Local SEO
Redwood Criminal Defense Lawyer Local SEO
At Smarktek, we supported a criminal defense law firm in Redwood City with Local SEO. By optimizing their Google Business Profile, managing reviews, and setting up a system to collect more of them, we turned their online presence into a steady lead source. From Sept 2024 to Apr 2025, the firm went from a few monthly calls to over 45 per month, totaling 187 direct calls from Google. With a stronger local presence, they now consistently reach clients in urgent need of legal help.
Jun 15, 2025
Overview
At Smarktek, we partnered with a criminal defense law firm in Redwood City to help them increase their visibility and generate more inbound leads through Local SEO. Given the urgent nature of their services, appearing prominently in local search results was critical.
What We Did
Our work focused on their Google Business Profile (GMB), where we:
Conducted a full audit and implemented improvements to their GMB listing
Set up a streamlined review collection system to boost trust and credibility
Published regular Google posts to stay top-of-mind and increase engagement
Ensured accurate local signals and service area targeting to boost rankings
Results
From September 2024 to April 2025, the firm received 187 direct calls from Google, with monthly calls increasing steadily, reaching over 45 calls in April alone. The graph shows consistent growth driven by improved visibility, more reviews, and optimized local relevance.
By improving their presence where potential clients search during emergencies, Google Maps and local search, the firm now consistently receives qualified leads without relying on paid ads. The investment in Local SEO gave them a lasting, scalable way to grow.
Overview
At Smarktek, we partnered with a criminal defense law firm in Redwood City to help them increase their visibility and generate more inbound leads through Local SEO. Given the urgent nature of their services, appearing prominently in local search results was critical.
What We Did
Our work focused on their Google Business Profile (GMB), where we:
Conducted a full audit and implemented improvements to their GMB listing
Set up a streamlined review collection system to boost trust and credibility
Published regular Google posts to stay top-of-mind and increase engagement
Ensured accurate local signals and service area targeting to boost rankings
Results
From September 2024 to April 2025, the firm received 187 direct calls from Google, with monthly calls increasing steadily, reaching over 45 calls in April alone. The graph shows consistent growth driven by improved visibility, more reviews, and optimized local relevance.
By improving their presence where potential clients search during emergencies, Google Maps and local search, the firm now consistently receives qualified leads without relying on paid ads. The investment in Local SEO gave them a lasting, scalable way to grow.
Smarktek
Drive new revenue line with performance-driven services.
Smarktek
Drive new revenue line with performance-driven services.
Smarktek
Drive new revenue line with performance-driven services.