San Mateo Employment Law Firm
San Mateo Employment Law Firm
At Smarktek, we helped an employment law firm in San Mateo boost their local visibility through Google Business Profile optimization and a review collection system. From Oct 2024 to Feb 2025, they went from 23 to 57 monthly calls, reaching a total of 180 direct calls from Google. Our Local SEO efforts turned their GMB into a consistent lead source, attracting clients actively searching for legal help in their area.
Jun 15, 2025
Overview
Smarktek partnered with an employment law firm based in San Mateo to strengthen their local presence and increase the number of inbound leads. The firm was relying heavily on referrals and needed a consistent way to attract clients searching for legal help online.
Strategy
We focused on optimizing the firm’s Google Business Profile (GMB)—their most valuable asset for local visibility. Our work included:
Full GMB profile optimization (categories, services, service area, etc.)
Development of a review generation system to collect and showcase client feedback
Regular GMB post publishing for better engagement and keyword relevance
Monitoring and adjusting based on insights from GMB analytics and call tracking
Results
From October 2024 to February 2025, the firm received 180 direct calls from Google. The number of monthly calls steadily increased from 23 in October to 57 in February 2025, more than doubling their inbound lead volume.
Thanks to this structured Local SEO effort, the firm now benefits from a reliable stream of qualified prospects, people actively searching for employment legal services in the area. It’s a clear example of how enhancing a law firm’s online presence can translate directly into business growth.
Overview
Smarktek partnered with an employment law firm based in San Mateo to strengthen their local presence and increase the number of inbound leads. The firm was relying heavily on referrals and needed a consistent way to attract clients searching for legal help online.
Strategy
We focused on optimizing the firm’s Google Business Profile (GMB)—their most valuable asset for local visibility. Our work included:
Full GMB profile optimization (categories, services, service area, etc.)
Development of a review generation system to collect and showcase client feedback
Regular GMB post publishing for better engagement and keyword relevance
Monitoring and adjusting based on insights from GMB analytics and call tracking
Results
From October 2024 to February 2025, the firm received 180 direct calls from Google. The number of monthly calls steadily increased from 23 in October to 57 in February 2025, more than doubling their inbound lead volume.
Thanks to this structured Local SEO effort, the firm now benefits from a reliable stream of qualified prospects, people actively searching for employment legal services in the area. It’s a clear example of how enhancing a law firm’s online presence can translate directly into business growth.
Smarktek
Drive new revenue line with performance-driven services.
Smarktek
Drive new revenue line with performance-driven services.
Smarktek
Drive new revenue line with performance-driven services.